Introducing Our New Visual Identity
Over our nearly 50 year history, Callen-Lorde has evolved to be a global leader in LGBTQ healthcare while staying true to our roots – to provide sensitive, quality healthcare care for lesbian, gay, bisexual, transgender, queer people and people living with HIV/AIDS without judgement, and regardless of ability to pay.
As we progress into our next chapter as a network of community health centers, we are pleased to share with you a new visual identity that reflects the spirit of our organization and the spirit of those we serve with a bold wordmark and color palate that are as diverse and versatile as we are in meeting the needs of our communities.
Building off two previous grants from the Taproot Foundation, Award winning agency Mother Design developed our new identity completely pro bono, intimately working with us to create a look and feel that would serve as a visual ambassador across all platforms and throughout all of our locations.
Over the coming months, you will see incremental changes in our digital presence and throughout our locations as we transition to our new design.
Huge thanks to the talented team at Mother along with our staff, board, patients, and the many others who provided feedback and support during this process.
Click here to learn more about the history of our logo, and of Callen-Lorde.